Recent data shows that beauty products have been trending down as the pandemic began, and at the same time, women changed their personal care routine altogether for the better. Do you look the same now as you did before the pandemic started? Many women have reported that they are now more comfortable with their natural selves after lockdowns, mask mandates, social restrictions, and in-person meetings transitioning to zoom meetings.
How does this affect the skincare industry?
While there has been a steep decline in sales for makeup, more and more people are being more ambitious about caring for their hair and skin with natural cleansing products. Products such as Common Ground’s In the Rain bundle, which includes an Organic Shampoo, Conditioner, and Body Wash, have been a popular choice to maintain silky hair and moisturized skin. It features:
- Plant-Based Formula from Australia
- Sourced from Nature
- pH 5.5 – Optimized for Your Hair and Scalp
- Certified Natural Ingredients
- Readily Biodegradable Agents
- Vegan – No Animal Derivatives
- Cruelty-Free / Leaping Bunny Certified
Will natural beauty be the new trend?
It’s hard to say, but what we do know is that more people are now being true to themselves. They are investing less time into appearances and more time with their families, household cleaning, and wellbeing. Invest in a healthier lifestyle today with Common Ground and Soganics.