Regular soap can contain harsh surfactants that can strip your skin of its natural oils. Our products are soap free, which mean that they are milder, and can help keep your skin healthy and moisturized. 

Our cleansers can remove dirt without stripping away natural moisturisers.

Parabens are commonly used as a preservative to prolong the shelf life of products. 

Although there is no conclusive evidence that parabens can cause breast cancer; parabens have been found present in breast tumors, meaning they penetrated the skin and remained within tissue. 

We do not use paraben in any of our skin care or household cleaning products. It’s better to be safe not sorry.

Silicone is often used in hair care products to provide unnatural smoothness and shine. Essentially, silicone is a cosmetic cover-up which masks hair problems. It also makes our hair less porous, making it more difficult to absorb moisture. 

We turn to natural extracts and conditioning agents to rejuvenate your healthy hair. 

Alcohol, when applied directly on skin, can destroy natural layer of sebum. A simple way to tell whether your skincare contains alcohol or not is to observe the presence of cooling effect emitted by alcohol upon evaporation.

Our skincare formulas contain no alcohol, thus drastically reducing the chance of irritating dry skin.

Mineral oils are sourced from non-renewable resources. Instead, we use Avocado oils, extracted from Australia’s native fruit, to moisturize and protect your skin, hair and scalp. 

 Natural plant oils also have other restoring benefits that are unmatched by mineral oils.

Although derived partly from coconut oil, cocamide DEA is identified as possibly carcinogenic to humans. We do not use cocamide DEA as a surfactant in any of our product. 

Instead, we use safe and more gentle cocamidopropyl betaine, derived purely from coconut oil.

Almost all personal care and household cleaners in the market contains chemically-derived synthetic substances from petroleum. A study has shown that oral and skin application of petrochemicals are linked to anemia, kidney degeneration, and nerve damage to the brain and spinal cord. We try to avoid these ingredients to make our products safer for you, your family, and our environment

Propylene glycol is a synthetic organic compound produced as a side effect of petroleum refining. PG is commonly used as humectant to help formula attracts and holds onto moisture that are drawn from the lower layers. 

Propylene glycol doesn’t present a health risk for people when used in cosmetics.

Our products are dye free, which means that there is no risk of these additives to cause carcinogenic or cardiovascular problems. 

While there is no conclusive evidence linking artificial colors and cancer, why risk it?

Formaldehyde, or more commonly known as formalin when dissolved in water, has been linked to some type of cancer, including leukemia, in humans. 

We strictly banned formaldehyde from our ingredient list. 

Isothiazolinone is another chemical preservative widely used in personal care and household products. It is known to cause allergic reaction in contact with the skin of sensitive individuals. 

We do not use isothiazolinone in our products so they can be suitable for those with sensitive and mild skins.

Harsh detergents can cause irritations, long-term skin conditions and harmful effects to the environment. We use ultra mild and plant-based cleansing ingredients such as Coco Glucoside that does not dry the skin.